Skisens Privacy Policy

Effective Date: November 20, 2024

Your privacy is very important to us. Before we get to the details, here’s a summary of our key privacy practices. Click on the links to learn more and read the full policy below.

Privacy Policy

Introduction

Skisens’s privacy policy (the “Privacy Policy”) explains the information we collect, how we use and share it, how to manage your privacy controls, and your rights in connection with our websites and the related mobile applications and services (collectively, the “Services”). Please also read our Terms of Service, which set out the terms governing the Services.

Skisens is headquartered in Gothenburg, Sweden. All Services are provided to you by Skisens AB.

This policy was written in English. To the extent a translated version conflicts with the English version, the English version controls.

For questions regarding this Privacy Policy, please contact us at legal@skisens.com.

For all Data Subjects:
Skisens AB
Att: Legal
Box 546
44215  Kungälv
SWEDEN
legal@skisens.com

Information Skisens Collects

Skisens collects information about you, including information that directly or indirectly identifies you, if you or other Skisens users choose to share it with Skisens. The sources from which we collect this personal information fall into three categories: information you provide, information we collect automatically, and information we collect from other sources. For example, based on how you interact with Skisens and the Services, we may collect information when you track, complete, or upload activities using the Services. Skisens also collects information about how you use the Services. In addition, you may choose to share information about yourself, your friends, and your activities with Skisens. Specific categories of data collected and received are outlined here.

Account, Profile, and User Activity

We collect account information such as your name, email address, date of birth, gender, weight, username and password that helps secure and provide you with access to our Services.

Profile, activity and use information is collected about you when you engage in activities such as choosing to upload a photo, video, post, or activity (including date, time and geo-location information as well as your speed and pace and perceived exertion), add your equipment, view others’ activities, or otherwise use the Services.

Location Information

We collect and process location information when you sign up for and use the Services. We do not track your device location while you are not using the Services. In order for most of our core features (e.g., GPS activity tracking, routes, segment leaderboards) to function, you must grant us permissions in your device’s privacy controls to track your device location while you use the Services.

If you would like to stop the device location tracking, you may do so at any time by adjusting your device settings.

Content You Share

We gather information from activities, photos, videos, posts, comments, messages, likes, ratings, reviews, and other content you share on the Services.

Connected Devices and Apps

We collect information from devices and apps you connect to Skisens in accordance with the consent you give when you authorize the connection to or from Skisens. For example, you may connect your heart rate monitor or your bike power meter vendor service to Skisens to interact with the Services. The information generated from your connections with these third-party devices and apps, for example, step count data, or personal information, such as heart rate data (if you have consented to processing of health information), will be passed along to Skisens. You may update your connected devices and apps preferences at any time in your settings. Learn more about how information from devices and apps you connect to Skisens may be collected or used.

Health Information

Skisens may collect or infer health information, such as heart rate. Certain health information may be inferred from sources such as heart rate or other measurements, including power, cadence, and weight or other indicators. Where health information can be used to uniquely identify you, it is considered personal information, and sensitive personal information under certain laws.

Before you can upload health information to Skisens, you must give your explicit consent to the processing of that health information by Skisens. You can withdraw your consent to Skisens processing your health information at any time.

Payment Information

When you make a payment on Skisens, you will be asked to provide payment information such as your payment card or other payment details. We use Payment Card Industry (PCI) compliant third-party payment services who may store your credit card information in accordance with applicable standards.

Third-Party Accounts

Skisens allows you to sign up and log in to the Services using accounts you create with third-party products and services, such as Auth0, Meta, Google, or Apple (collectively, “Third-Party Accounts”). If you access the Services through Third-Party Accounts, we will collect information you have agreed to make available such as your name, email address, profile information and preferences. This information is collected by the Third-Party Account providers and is provided to Skisens under their privacy policies. You can generally control the information we receive from these Third-Party Accounts using the privacy controls in your account with them.

Technical Information, Cookies, and Log Files

We collect information from your browser, computer, or mobile device, which provides us with technical information when you access or use the Services. This technical information includes device and network information, cookies, log files and analytics information. Learn more about how we use cookies and manage your preferences by visiting our Cookie Policy.

The Services use log files. The information stored in those files includes IP addresses, browser type, internet service provider (ISP), referring/exit pages, platform type, date/time stamp, and number of clicks. IP addresses may be linked to session IDs, athlete IDs and device identifiers.

Other Information

We may collect information directly from you or through our service providers, such as when we collect your feedback through surveys.

We may also collect information about you from other Skisens users such as when they give you likes or comment on your activities.

How Skisens Uses Information

Skisens uses the information we collect and receive as described below.

To provide the Services

We use the information we collect and receive to provide the Services, including providing you with the ability to:

• Record your activities and analyze your performance. For example, to compare your past efforts, analyze your training, and—with your consent—use your heart rate information to provide you with performance analysis. We may also match your GPS activities to previously completed activities to analyze your efforts against those of other users and to establish leaderboards.
• Manage your training. For example, to set goals and use your training dashboard.
• Provide AI Features. For example, we use machine learning or artificial intelligence, including large language models, to detect anomalies on uploaded data and generate personalized training guidance.
• Visualize your activities in new ways. For example, by creating personal heatmaps or using your training log.
• To contact you regarding the Services. We use your contact information, which includes name and email address, so we can contact you when needed regarding the Services, for example, to notify you about material changes to our terms.

Subject to your privacy controls, your information, including parts of your profile, username, photos/videos, your activities, the devices you use so that you may be able to participate in the Services. Certain information (e.g., your name, and some profile information) is also available to non-users on the web or on the live data dashboard, when you enabled those features. Your precise location information, such as where you ski, run or ride, may also be shared on Skisens, the Services, or to non-users, in accordance with your privacy controls.

Regarding our products or features using machine learning or artificial intelligence, including large language models, (“AI Features”), we use the information we collect to enhance the quality, reliability, and/or accuracy of our AI Features by creating, developing, training, testing, improving, and maintaining AI and ML models run by Skisens or our service providers. We use aggregated, de-identified information for AI Features where possible for their purpose. Depending on your privacy controls and sharing permissions, we also may use personal information such as health and location information for AI Features, for example, to provide you with training analysis and recommendations.

To customize your experience

We use the information we collect and receive to customize your experience. For example, we may suggest different dashboard layouts depending on your use of the Services and related to what devices you use frequently.

To protect you and the Services, as well as minors

We use the information we collect and receive to protect users, enforce our Terms of Service, Acceptable Use Policy, and promote safety. For example, to help us find and remove content that violates our terms, such as hate speech or spam, as well as suspend or terminate accounts that share such content. We use automated tools to assist us in protecting and safeguarding you and other users and to keep the Service secure, for example to detect misuse and bad actors. Skisens reserves the right to review accounts and user actions on the Services to ensure compliance with our Terms. You can learn more about how to report content that violates our terms and standards here.

We also use device information and information contained in log files, including IP address, to maintain the security and integrity of our Services.

To enhance safety and privacy for our younger users, we use dates of birth to help confirm that an athlete is old enough to use Skisens, and to help provide an age-appropriate experience on Skisens and the Services, including Messaging.

To assist you with a support request

We use the information we collect and receive to provide support in response to your requests and comments. Depending on your request, this may require us to access your account, for example, to troubleshoot or replicate a reported issue.

To improve our Services

We use the information we collect and receive, including feedback you provide, to conduct research, and to analyze, develop, troubleshoot, increase functionality, and otherwise improve the Services. To do this, Skisens may use third-party analytics providers to gain insights into how our Services are used, using aggregated data, and to help us improve the Services.

To communicate with you

We may also use the information we collect and receive to market and promote the Services, activities and events on Skisens, including using email and push notifications, in accordance with your preferences. We may also contact you for partnership opportunities, when investigating alleged violations of our terms, or to send proactive customer support messages.

To process your subscription

We use the information we collect to process your subscription, including using your location data to determine your country pricing.

How Information is Shared

We do not sell personal information or aggregated data for monetary value. We may share personal information in accordance with your preferences, as needed to run our business and provide the Services, and where required for legal purposes, as set forth below. Categories of third parties that we may share your information with are listed here.

Service Providers

We may share your information with third parties who provide services to Skisens such as supporting, improving, promoting and securing the Services, processing payments, or fulfilling orders. These service providers only have access to the information necessary to perform these limited functions on our behalf and are required to protect and secure your information. We may also engage service providers to collect information about your use of the Services over time on our behalf, to promote Skisens or display information that may be relevant to your interests on the Services or other websites or services.

Publicly Available Information

The default setting is always to make your information hidden unless you explicitly change your default preference. No data will be made publicly available.

Third Party Services Connected via API or Other Integrations

We enable you to share your information and content with third party apps, plugins, or websites that integrate with the Services, as well as with third parties who work with Skisens to offer an integrated feature, such as a challenge sponsor, media streaming, or tracking device. You can choose to share your profile data and activity data (including private activities) with these third parties. Information collected by these third parties is subject to their terms and policies and may not provide you with the same privacy controls that are available on Skisens. Skisens is not responsible for the terms or policies of third parties.

If you choose to use a Third-Party Account to login to Skisens, we share only the information necessary for the third-party to enable you to login and to protect and secure your information. You can also share your activities with your contacts via text, email, or on social media applications like Meta, Instagram, and Twitter. If you link your Skisens account to other social networks and share your activities, they may be viewable on such third-party platforms, and may include your location information. You should use caution when sharing information via third parties and you should carefully review the privacy practices of such third parties.

Subsidiaries and Acquirers of our Business or Assets

We may share your information with our subsidiaries, who are required to handle your personal information in accordance with their own Privacy Policies.

If Skisens becomes involved in a business combination, securities offering, bankruptcy, reorganization, dissolution or other similar transaction, we may share or transfer your information in connection with such transaction.

Legal Requirements

We may preserve and share your information with third parties, including law enforcement, public or governmental agencies, or private litigants, within or outside your country of residence, if we determine that such disclosure is compelled by or reasonably necessary to comply with the law, including to respond to court orders, warrants, subpoenas, or other legal or regulatory process, or otherwise permitted by law. We may also retain, preserve or disclose your information if we determine that this is reasonably necessary or appropriate to: (1) prevent any person from death or serious bodily injury; (2) to address issues of national security or other issues of public importance; (3) to prevent or detect violations of our Terms of Service or fraud or abuse of Skisens or its users; (4) or to protect our operations or our property or other legal rights, including by disclosure to our legal counsel and other consultants and third parties in connection with actual or potential litigation.

Managing Your Privacy Settings

Updating Account Information

You may correct, amend or update profile or account information at any time by adjusting that information in your account settings. You can use this to correct any inaccurate personal information in your account. If you need further assistance please contact Skisens at support@skisens.com.

Deleting Information and Accounts and Downloading Your Data

You can download your account or delete your data using our self-service tools in the Services. Please see Actions in the Services to perform various self-service actions.

After you make an account deletion request, we permanently and irreversibly delete your personal information from our systems, including backups. Once deleted, your data, including your account, activities and all uploaded data cannot be reinstated. Following your deletion of your account, it may take up to 60 days to delete your personal information and system logs from our systems. Additionally, we may retain information where deletion requests are made to comply with the law and take other actions permitted by law.

Note that we do not have control over content you have shared directly or publicly with others, such as photos or videos on other social media platforms, or that others may have copied. In other words, content or information may remain available after you have deleted your account or deleted specific information from your own profile.

Skisens also provides you the option to remove individual activities you have posted without deleting your account. Once removed, the activities may remain on Skisens’s systems until you delete your account.

Children’s Privacy

Our services are not intended for, nor directed to, children under 13 years of age. We use technical measures to help prevent children under 13 years of age from creating an account and therefore do not knowingly collect personal information from anybody under 13 years of age. If you are under 13 years of age, do not use the Services.

How We Protect Information

Skisens implements measures to ensure that your information is treated securely and consistently with the terms in this Privacy Policy. We maintain administrative, technical, and physical safeguards appropriate to the sensitivity of your information and designed to protect against unauthorized use, disclosure, or access to personal information.

In addition, you can take steps to protect your account and information such as creating a unique password for Skisens that is not easily guessed and that you don’t use anywhere else, not sharing your password with others, and promptly reporting suspicious activity or unauthorized account access.

Your Legal Rights & How to Exercise your Legal Rights

Privacy laws provide certain rights to users in certain jurisdictions. Below are rights that may be available to you under applicable laws.

Access and Portability

You have the right to know, and request access to, the personal information we collect, use, share, or otherwise process about you. You can access much of your information by logging into your account. If you require additional access, please contact us at support@skisens.com.

Rights to Rectify, Restrict, and Delete

You have the right to rectify, restrict, or delete personal information, including by requesting that we correct (rectify) where inaccurate, restrict, or delete your personal information on your behalf. Note that these requests are subject to certain limitations, for example, we may retain personal information as permitted by law, such as for tax or other record keeping purposes, to process transactions and facilitate customer requests, and for certain other business purposes described in this Privacy Policy.

You can rectify, restrict, or delete much of your information by logging into your account, such as to edit your profile, delete content like photos or videos you have posted, remove individual activities from view, delete individual activities, or delete your account. You may correct, amend or update profile or account information at any time by adjusting that information in your account settings.

To delete your account, go to the Actions menu in the Services.

Right to Object

Where we process your information based on our legitimate interests, as explained in Our Legal Bases, you can object to this processing under certain circumstances. In such cases, we will cease processing your information unless we have compelling legitimate grounds to continue processing or where it is needed for legal reasons. You can also object to processing of your information for direct marketing emails at any time here.

Right to Revoke Consent

To the extent we rely on your consent to engage in certain processing (such as to process health-related data), you have the right to withdraw that consent at any time by updating your settings. Please note, past activities will still display health-related data such as heart rate in accordance with the consent provided at that time. We may continue to process your information if we have a separate legal basis to do so (for instance, to comply with a court order) or if your withdrawal of consent was limited to certain processing activities.

Right to Complain

You may raise a concern about our use of your information (and without prejudice to any other rights you may have) by contacting us at support@skisens.com. Regarding the right to complain, you may also report concerns to your local data protection supervisory authority.

Privacy Policy Updates

Skisens reserves the right to modify this Privacy Policy at any time. If we make changes to this privacy statement we will post the revised privacy statement and its effective date on this website. If we make changes we deem to be material, we will provide prominent, advance notice. If you object to any changes to this Privacy Policy, you should stop using the Services and delete your account.

For questions regarding this Privacy Policy, please contact us at legal@skisens.com.